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News

CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

January 10, 2020
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Ad tech, Ads, AI, AR, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Sectors, Skills, Social, Social media, Transformation, USA, VR Apple, brands, ecommerce, Facebook, global

The year in review: 16 biggest digital trends of 2019

December 16, 2019
The year in review: 16 biggest digital trends of 2019
The year in review: 16 biggest digital trends of 2019

2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral adspend, advertising, agencies, Amazon, Android

Uber stripped of London license over safety fears

November 25, 2019

Uber has lost its London operating licence by the regulator in a major blow to the ride-hailing app, but will still operate in the city as part of its appeal process.

News Regulation

YouTube to phase out exact subscriber numbers for large channels

September 4, 2019
YouTube to phase out exact subscriber numbers for large channels
YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

Ads, Content, News analytics, YouTube

Interview: How the drinks industry is pushing back against outdated stereotypes

August 23, 2019

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

Ads, Content, News, Social, Video analytics, brands, marketing, media, technology

Top tips: Debunking three AI marketing myths

July 31, 2019

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.

Ads, Content, News email, marketing, media, technology, UK

Fortnite World Cup: Teenager wins $3m prize as brands cash in

July 29, 2019

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

Ads, Mobile, News brands, games, YouTube

Shutterstock adds cinematic effects for film makers and brands

July 29, 2019

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

Content, News brands, content, marketing, video, YouTube

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

July 29, 2019

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.

News, Social apps, brands, content, email, Facebook

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Ads, Content, News advertising, agencies, brands, global, media
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