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Ad tech

How are brands responding to a pandemic Christmas? Top 5 ads reviewed

November 10, 2020
How are brands responding to a pandemic Christmas? Top 5 ads reviewed
How are brands responding to a pandemic Christmas? Top 5 ads reviewed

We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.

Ad tech, Ads, Content

Two thirds of online ad campaigns ‘lack personalised experiences’

January 27, 2020
Two thirds of online ad campaigns ‘lack personalised experiences’
Two thirds of online ad campaigns ‘lack personalised experiences’

Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.

Ad tech advertising, brands, Brazil, China, Christmas

Mumsnet increases personalisation for 10 million monthly users with Kameleoon

January 27, 2020

Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.

Ad tech content, Europe, France, marketing, media

Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything

January 22, 2020

Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.

Ad tech agencies, content, games, Google, media

True Fit partners Google Cloud to host ‘world’s largest data set for fashion’

January 13, 2020
True Fit partners Google Cloud to host 'world’s largest data set for fashion'
True Fit partners Google Cloud to host 'world’s largest data set for fashion'

True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.

Ad tech, Ads, E-commerce and E-retailing, FMCG digital marketing, Online advertising analytics, Google, marketing, retail

CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

January 10, 2020
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Ad tech, Ads, AI, AR, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Sectors, Skills, Social, Social media, Transformation, USA, VR Apple, brands, ecommerce, Facebook, global

AI trends: Industry experts predict future of smart tech

January 9, 2020

2019 saw the conversation around Artificial Intelligence reach a fever pitch, and this year will be a key moment in the adoption and maturation of the technology. Three industry experts look at how AI will impact marketing in the the next few years.

Ad tech, AI, Marketing transformation, Transformation marketing, technology

Tremor buys Unruly From News Corp

January 7, 2020
Tremor buys Unruly From News Corp
Tremor buys Unruly From News Corp

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals advertising, digital marketing, global, marketing, video

8 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global

7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global
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