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gaming

Interview with Philip Rosedale: the physicist who built the Second Life universe

December 10, 2020 by Robin Langford
Interview with Philip Rosedale: the physicist who built the Second Life universe
Interview with Philip Rosedale: the physicist who built the Second Life universe

Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.

Mobile gaming

AudioMob teams with Big Brother for in game audio advertising

October 16, 2020 by Robin Langford
AudioMob teams with Big Brother for in game audio advertising
AudioMob teams with Big Brother for in game audio advertising

Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.

Ads gaming

Kinder partners Gameloft to bring toys to life with AR app Applaydu

September 15, 2020 by Robin Langford
Kinder partners Gameloft to bring toys to life with AR app Applaydu
Kinder partners Gameloft to bring toys to life with AR app Applaydu

Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.

Ads gaming, mobile marketing

Fortnite sues Google and Apple over app store bans

August 14, 2020 by Robin Langford
Fortnite sues Google and Apple over app store bans
Fortnite sues Google and Apple over app store bans

Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.

Mobile gaming, mobile marketing

Marketing in eSports: Just a fad or a real opportunity for brands?

August 12, 2020 by Robin Langford
Marketing in eSports: Just a fad or a real opportunity for brands?
Marketing in eSports: Just a fad or a real opportunity for brands?

eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.

Ads, Mobile games, gaming

What do gamers want from brands? New report reveals huge market for advertisers

July 3, 2020 by Robin Langford
What do gamers want from brands? New report reveals huge market for advertisers
What do gamers want from brands? New report reveals huge market for advertisers

One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.

Ads games, gaming

Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

June 3, 2020 by Robin Langford
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]

Marketing through gaming gaming, mobile marketing

Fortnite premieres trailer of latest Christopher Nolan film ‘Tenet’

May 22, 2020 by Robin Langford
Fortnite premieres trailer of latest Christopher Nolan film 'Tenet'
Fortnite premieres trailer of latest Christopher Nolan film 'Tenet'

Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.

Ads gaming

Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs

April 24, 2020 by Robin Langford
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs
Anzu.io and Nielsen team up for in-game ad measurement on consoles and PCs

Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs. Anzu delivers the an in-game advertising solution that offers a suite of ad verification and ad fraud detection tools covering mobile, PC, … [Read more…]

Ads gaming

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