adtech
Programmatic TV: Grow your reach with AI-fuelled audience targeting
![Programmatic TV: Grow Your Reach with AI-fueled Audience Targeting](https://www.netimperative.com/wp-content/uploads/2020/07/tv-smart.png)
![Programmatic TV: Grow Your Reach with AI-fueled Audience Targeting](https://www.netimperative.com/wp-content/uploads/2020/07/tv-smart-1024x682.png)
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
Guest comment: Agile platforms – their rise and reign of customer engagement
![Guest comment: Agile platforms – their rise and reign of customer engagement](https://www.netimperative.com/wp-content/uploads/2020/04/Copy-of-IMG_1736-110618.jpg)
![Guest comment: Agile platforms – their rise and reign of customer engagement](https://www.netimperative.com/wp-content/uploads/2020/04/Copy-of-IMG_1736-110618.jpg)
As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]