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digital data

Guest comment: Agile platforms – their rise and reign of customer engagement

April 28, 2020
Guest comment: Agile platforms – their rise and reign of customer engagement
Guest comment: Agile platforms – their rise and reign of customer engagement

As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]

Ads adtech, advertising, digital data

Apple and Google join forces for contact tracing tech

April 15, 2020
Apple and Google join forces for contact tracing tech
Apple and Google join forces for contact tracing tech

Apple and Google have announced they are working together to create contact tracing technology aimed at slowing the spread of coronavirus.

Mobile digital data, mobile marketing

How DNA-Based Personalisation Is Creating Value in Consumer Products

December 6, 2019
How DNA-Based Personalisation Is Creating Value in Consumer Products
How DNA-Based Personalisation Is Creating Value in Consumer Products

With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.

Ads, Content analytics, brands, content, digital data, Japan

Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?

September 25, 2019
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?

Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper

Ads, Content, Social digital data, Google, Microsoft, security, technology

Contentsquare buys Clicktale to boost digital experience analytics for clients

July 3, 2019

Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

Ads, Content analytics, content, digital data, Europe, global

GDPR ‘has boosted ads and lowered costs’- report

May 28, 2019

With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.

Ads, Content, News, Regulation digital data, Europe, marketing, media, Privacy

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

Ads, News, Regulation advertising, analytics, digital data, global, marketing

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

Ads, Content, Mobile, News, Regulation, Social, Video, Viral Amazon, content, digital data, ecommerce, Facebook

Cannes Lions 2018 review: A sober but stronger festival

June 26, 2018

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]

Ads, Content, News advertising, agencies, Apple, Australia, digital data

Socialbakers adds AI-powered Audience Segmentation to marketing platform

May 29, 2018

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

Social brands, content, CRM, digital data, marketing
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