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Newspapers could lose £50m in online ads as brands dodge coronavirus articles

April 2, 2020
Newspapers could lose £50m in online ads as brands dodge coronavirus articles
Newspapers could lose £50m in online ads as brands dodge coronavirus articles

UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.

Content content, newspapers

Coronavirus hits China ad spending: Total media ad spend cut by 6.2%

March 17, 2020
Covid-19 crisis: ‘innovators will bounce back fastest’
Covid-19 crisis: ‘innovators will bounce back fastest’

Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.

Ads China, global, media, newspapers

Huawei partners News UK for app news service

February 27, 2020
Huawei partners News UK for app news service
Huawei partners News UK for app news service

News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.

Content apps, content, Entertainment, newspapers, technology

Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’

January 20, 2020
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first'
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first'

The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.

Content marketing, media, newspapers

Politics over price: 84% of consumers consider company ethics and values before making a purchase

January 20, 2020

More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.

Uncategorized advertising, email, media, newspapers, technology

Nearly 15% of job seekers use social media to land a new job

January 10, 2019

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

Ads, Content, Social Entertainment, Facebook, media, newspapers, Search

Will IoT and social overtake TV and radio for news consumption?

November 6, 2018

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.

Content, Mobile, News content, media, newspapers, security, technology

How millennials (and other demographics) are engaging with print v digital

October 29, 2018

Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.

Ads, Content, News advertising, demographics, Facebook, marketing, newspapers

Advertising industry urged to improve creativity and standardised measurement

May 2, 2018

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

Ads, News, Regulation advertising, brands, content, media, newspapers

Google debuts $300m news initiative with platform to manage subscriptions

March 23, 2018

Google has launched is a new platform designed to help publishers convert readers into subscribers.

Ads, Content, News analytics, France, Google, newspapers, Search
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