Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
While algorithms do a good job of surfacing what we’re looking for, personal, real-time interaction in digital commerce is rapidly expanding to help shoppers navigate new products. Chris Cooper, Planning Director at SMP, looks at why human curation and algorithms are not mutually exclusive in driving shoppers to the checkout.
The pandemic has accelerated digital transformation initiatives in the health and wellness industry, via apps and wearable devices which are at the forefront of innovation. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies.