Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.

Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.

Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.

As the UK High Street experienced a boost in the first week of non-essential retail re-opening, the digital High Street also remained buoyed, according to new research.

High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.

While algorithms do a good job of surfacing what we’re looking for, personal, real-time interaction in digital commerce is rapidly expanding to help shoppers navigate new products. Chris Cooper, Planning Director at SMP, looks at why human curation and algorithms are not mutually exclusive in driving shoppers to the checkout.

The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.

The pandemic has accelerated digital transformation initiatives in the health and wellness industry, via apps and wearable devices which are at the forefront of innovation. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies.

Since its inception, email marketing has never truly been seen as fashionable. But it works. For many businesses, email still remains one of the valuable and impactful tools in the marketing mix. Phill Manson, Director at PAASE Digital discusses exactly why email marketing is thriving, not dying.