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DMA launches career personality quiz to boost student awareness

August 17, 2021
DMA launches career personality quiz to boost student awareness

With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are You?’ quiz to highlight what types of careers the creative, data and marketing industries can offer.

Skills digital skills, DMA

Top digital skills tips: How can indie agencies sustain the talent inflow?

August 17, 2021
Top digital skills tips: How can indie agencies sustain the talent inflow?

The marketing and advertising industry is experiencing a talent crisis – one which will continue unless changes are made. Dean Nagib, MiQ’s UK Commercial Director, looks at how losses at talent “farms” of smaller independent agencies is choking the pool of top advertising talent.

Ads digital skills

Guest comment: Beware the Cookie-less Marketing Monster

August 10, 2021
Guest comment: Beware the Cookie-less Marketing Monster

Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is vital that businesses act now to avoid losing out, along with practical advice on how they can do so.

Ads, Regulation advertising, Regulation

Top tips: 7 reasons why hybrid events are taking the lead

August 10, 2021
Top tips: 7 reasons why hybrid events are taking the lead

Virtual events have given everyone a chance to socialise with loved ones during difficult times, but in a post Freedom Day world, there is a strong desire to return to physical events. To explain why hybrid events will evolve going forward, Kate Healy, founder of Virtually Together has shared her expertise.

Transformation digital skills

Carex partners Manchester Airport with new ‘Get Moving Again’ campaign

August 10, 2021
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.

Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.

Ads

Companies ‘investing less in paid search ads across the majority of industries’

August 10, 2021

Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.

Search

Pizza Hut partners Contentsquare to boost customer experience

August 10, 2021
Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.

Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.

Ads, E-commerce ecommerce

Global ad spend up 50% on Facebook and Instagram

August 10, 2021
Global ad spend up 50% on Facebook and Instagram

Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.

Social social media

The social Olympics: Tom Daley tops list of biggest influencers on Team GB

August 10, 2021
The social Olympics: Tom Daley tops list of biggest influencers on Team GB

Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.

Social sport

TikTok and Publicis share ecommerce insights with new social shopping partnership

August 5, 2021
TikTok and Publicis share ecommerce insights with new social shopping partnership

TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.

E-commerce, Social ecommerce, social media
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