The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA for iStock, highlights that the Olympic Games offers a great opportunity for businesses to celebrate togetherness and be more relatable by showing people of all … [Read more…]
From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
With employees working remotely and the pressure to drive sales higher than ever, empowering sales and marketing teams to work together more efficiently has taken on a newfound importance. Kevin O’Regan VP EMEA at Seismic looks at how to effectively bridge the gap between these two departments and break down internal silos.