If you had two minutes to locate the perfect brand image for your company’s Instagram feed, could you do it? Jake Athey, Marketing & Customer Experience, VP, Widen, looks at how digital asset management is a valuable tool for marketers and the brands that are getting it right.
The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.
Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.
Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.
There is still a significant north-south divide, with more jobs in emerging technologies being advertised in the capital than in any other city and over a third of tech professionals calling London home, according to new research.
One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.
Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.
A recent survey revealed that the e-commerce giant is struggling to generate loyalty among the newest generation of shoppers. Conor McGrath, Head of UK Clients at parcelLab, looks at what’s putting them off Amazon and how other retailers can gain from it.
In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.
