Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research.

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to new research.

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.