Guest comment: Rebuilding the relationship between social media and advertisers

Guest comment: Rebuilding the relationship between social media and advertisers

Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.

In-house marketing: the need for speed

Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.