Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.

Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.

Cross-platform measurement firm TV Squared has announced that Bob Ivins has joined as Chief Strategy Officer (CSO).

In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem – and that ecosystem is booming. Peter Szyszko, CEO, White Bullet looks at how in-app is piracy’s new Wild West.

Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.

Ted Baker has fulfilled an extra 101,000 online orders in one year following a new omnichannel initiative, which sees a proportion of orders packed and shipped by stores.

Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.

Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.

The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.

More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.