Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.

Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.

As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.

Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.

Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.

The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.

Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.

Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.

Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.

Digital frustration and disengagement is turning to apathy as UK consumers drown in too much choice, with more consumers actively seeking time away from smartphones and tablets compared to 2018, according to new research.