Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into …
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards, in partnership with PubMatic, at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar” and defy dated myths- winning a Cannes Lions award for its efforts.
Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments.
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.