The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.

41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.

Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.

Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]

Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.

Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.

Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.

Marcel Molenaar, Country Manager & Head of Marketing Solutions for LinkedIn Benelux explains that companies are missing a trick if they don’t draw on their employees’ networks

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.