Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.

Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research.

Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.

More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.

During the peak of lockdown, in-app shopping activity surpassed the 2019 Q4 Golden Quarter by 12, and the retail industry needs to prepare for the upcoming holiday season as Covid-19 continues to boost digital sales, according to a new report.

Contrary to many first reactions, cutting media spend in the context of the pandemic isn’t the best decision in the long run. Chasing immediate savings not only hinders rebound possibilities; it obscures the most important truth: the learned few who act now can drastically improve their positions. Florian Thiebault, Consulting Director chez Artefact offers a … [Read more…]

Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.

Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.

Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.

Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.