There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research.

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Amazon is now the number-one online retail destination for UK millennials according to a new study.

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.