Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.
Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.
Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.
Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.
Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with ‘streamlined information’ key to effeciant meetings and emails within business-to-business firms, according to new research.
Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.
UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.
Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.
More than one million fingerprints and a host of usernames and passwords have been exposed on an unsecured database hosted by a security platform that lists the Metropolitan Police among its clients.
Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.
