Welcome to Netimperative
Netimperative is an online magazine that provides digital marketing news and digital marketing events.
- Guest comment: Reach Vs. Targeting and Engagement
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w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
- May 14, 2008
- Bloggers ‘in the dark’ over legal rights
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Only 5% of internet users are clear on their legal rights and responsibilities when posting comment online, according to new research from global legal services organisation, DLA Piper.
- May 14, 2008
- AdJug rolls out transparent online advertising network
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Online ad marketplace AdJug has launched a new service that gives advertisers access to a transparent network buys, targeted by pre-defined interest segments.
- May 14, 2008
- New tool measures success of video virals
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Unruly Media has debuted a commercial video viral distribution and measurement service.
- May 14, 2008
- The Sun most read online paper in UK
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The Sun was the most read on line newspaper in the UK during March 2008, according to new research.
- May 14, 2008
- Roundtable report: Mobile marketing
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Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
- May 13, 2008
- UK ad networks forecast to grow 60% in 2008
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UK media spend on online advertising networks will grow by 60% in 2008 to an estimated £385 million, according to a new report published by E-consultancy.
- May 13, 2008
- Credit firms ‘breaking Facebook ad rules’
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Credit firms who target young people by advertising on social networking websites such as Facebook are breaking advertising rules, a charity has claimed.
- May 13, 2008
- 'Summer’ searches already ahead of last year’s record
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The sunny weather has sparked Internet searches for summer essentials such as BBQs and lawnmowers, according to new research.
- May 13, 2008
- Google’s Yahoo tie up comes under fire
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A number of pressure groups have formed to protest the possible link up between Yahoo! and Google, following the collapse of Microsoft’s bid approach for Yahoo! earlier this month.
- May 13, 2008