Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.
The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why … [Read more…]
Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.