Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.

Reality and entertainment television has driven the highest level of social media engagement over the past year, closely followed by current affairs programmes, according to new research.

In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.

Having led Inskin Media since its launch, a decade ago, Hugo Drayton will step down as CEO at the brand advertising business at the end of 2019.

Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.

Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.

Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.

Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.

Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system. 

Amazon large investment in online food courier Deliveroo presents a “real risk” it could leave customers and businesses facing higher prices and poorer services, the Competition and Markets Authority (CMA) has warned.