Marketing to women has traditionally focused on demographic groupings that just don’t work any more. Rebekah Mackay Miller is MD of collaborative marketing company, trnd argues why word-of-mouth marketing is now a critical part of a brand’s marketing strategy to reach women.
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments.
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).