David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]
Twitter has flagged down one of Donald Trump’s tweets after the president wrote “When the looting starts, shooting starts” in response to violent protests over the death of a black man in Minneapolis.
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
A quarter of all global consumers have delayed the purchase of luxury items due to the COVID-19 pandemic, according to new research.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.
