Revealed: The Top 10 Irish Influencers

Revealed: The Top 10 Irish Influencers

We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks … [Read more…]

Why econometrics is the answer to the Covid-19 ad spend conundrum

Why econometrics is the answer to the Covid-19 ad spend conundrum

In an era of uncertainty, with consumer behaviour altered greatly by coronavirus, marketers must utilise all of the tools at their disposal to make budgets stretch further. Matthew Teale, Data Analyst, Metrix Data Science lloks at why sifting through large amounts of data from different sources and applying the correct analytical techniques is a worthy … [Read more…]

This Golden Quarter, is Instagram the new Oxford Street?

This Golden Quarter, is Instagram the new Oxford Street?

With COVID-19 bringing on the toughest year yet for retailers – from job cuts to store closures, it has been trial after tribulation for the industry. Now, with Christmas and Black Friday soon approaching, what can they do to win over their customers? Socialbakers CEO Yuval Ben-Itzhak, looks at what can brands learn from the lockdown … [Read more…]

Manchester United tops Premier League (of links)

Manchester United tops Premier League (of links)

Digital PR agency Motive analysed the websites of every Premier League club to find out where they stand in a unique Premier League of Links. The table ranks each club according to Search Engine Optimisation (SEO) and the number of websites linking to them – an important factor in determining the visibility of a site … [Read more…]