Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why … [Read more…]

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.

Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.