Media Investments During COVID-19 Times: Can Intuition Backfire?

Media Investments During COVID-19 Times: Can Intuition Backfire?

Contrary to many first reactions, cutting media spend in the context of the pandemic isn’t the best decision in the long run. Chasing immediate savings not only hinders rebound possibilities; it obscures the most important truth: the learned few who act now can drastically improve their positions. Florian Thiebault, Consulting Director chez Artefact offers a … [Read more…]

The new normal Christmas: Consumers value convenience and relevance over supporting the local community and environment

The new normal Christmas: Consumers value convenience and relevance over supporting the local community and environment

Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.