Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.

The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.

Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.