Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

In less than a month, more than 29 million unique viewers tuned into NBC News’ new twice-daily Snapchat Show, Stay Tuned, making it one of Snapchat’s fastest-growing Shows.

Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.