Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.