20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

Skoda is testing a new scheme that lets users choose their car as a delivery address when they shop online, avoiding the hassle of having to wait in for parcels.

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

The UK’s tech professionals are now more likely to blow the whistle on an employer’s misbehaviour in the wake of scandals in the sector, according to exclusive new research.