WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

Booming online sales are creating a smoke screen for a continually poor mobile shopping experience. Sherine El Tarahony, Business and Innovation Manager at parcelLab advises retailers to act now or pay the price, and offers 7 steps they can take to improve the mobile commerce customer experience.

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

On Blue Monday, Brits will be able to redeem a free bottle of Beck’s Blue at their local pub as a treat on the gloomiest day of the year.

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.