Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year, according to new research.

eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.

Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.

Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.

Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.

Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.

Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.

Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.

Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]

Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.