Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife

Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]