Ad fraud “accounts for 30% of online ad market” – report
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
brands
JICWEBS helps brands track video viewability with new guidelines
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
City AM hands over website control to brands
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.
Guest comment: The death of the password is upon us
Four fifths of consumers believe biometrics are more secure than traditional user names and passwords. Patrick Salyer, CEO of customer identity management expert Gigya, believes now is the time for brands to move away from what is quickly becoming an archaic form of authentication and embrace new technologies.
Half of 16-24s in US now use Snapchat
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.
French ad tech firm ADventori expands to London
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Microsoft to ban ‘easy’ passwords to improve security
Microsoft is tightening password security by banning easy passwords, such as ‘123456’, following recent high profile security breaches.
Spotify lets brands sponsor top playlists
For the first time, Spotify is letting brands sponsor the music streaming firm’s owned and operated playlists.
Cultural revolution: ‘Art’ gets its own web domain
The internet is about to get a bit more crowded (and cultural) with the introduction of a new .art domain dedicated to the creative industry.