Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.
The study, from Global Web Index, suggests that Snapchat’s demographics make it an attractive proposition for brands.
Globally, just over a quarter of 16-24s are now using the service, with these young internet users forming around half of its total user base.
But as the chart below reveals, it’s in mature, Western markets where Snapchat has really been a hit.
Usage among 16-24s reaches almost 6 in 10 in Belgium and Ireland, with equally high rates in key markets like the UK (51%), Canada (51%) and the USA (47%).
With its impressive reach in some of the biggest and wealthiest mature markets, and a serious foothold among the younger demographic, there’s little wonder that Snapchat is fast becoming one of the most valuable unicorns out there.