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AOL

Oath unites ad tech under new platform

September 12, 2018

Oath has unified its ad tech under a new brand and introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally.

Ads advertising, AOL, brands, Yahoo

Shell creates global music video via Oath digital content deal

February 12, 2018

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

Ads, Content, Video, Viral AOL, Brazil, China, content, Germany

The year in review: The 17 biggest digital trends of 2017

December 20, 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral advertising, agencies, Amazon, Android, AOL

End of an era: AOL shuts down Instant Messenger AIM after 20 years

October 9, 2017

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.

Mobile, Social AOL, apps, email, Facebook, Google

Yahoo Sport kicks off weekly football show “For The Win”

August 11, 2017

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

Ads, Content, Video AOL, BBC, brands, content, Entertainment

Google and Facebook account for over a quarter of UK internet time

August 9, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

Mobile, News, Search, Social advertising, analytics, AOL, BBC, Facebook

Digital video ads: Brands demand more options

April 27, 2017

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

Ads, Content, Mobile, Video, Viral advertising, agencies, AOL, brands, content

Verizon to merge Yahoo and AOL under “Oath” umbrella brand

April 5, 2017

Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report.

Ads, Content AOL, brands, content, Search, Twitter

AOL strikes global mobile data deal with Adsquare

February 28, 2017

At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.

Mobile advertising, AOL, brands, France, Germany

Mobile to overtake TV as top video screen in UK

February 22, 2017

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.

Ads, Content, Mobile, Video AOL, Australia, content, France, global
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