Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google’s latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
brands
UK tech brands embrace social media, but aren't being social
While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]
UK tech brands embrace social media, but aren’t being social
While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]
UK tech brands embrace social media, but aren’t being social
While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]
Channel 5 signs 3m Shopsmart sponsorship deal
The positioning of dot.com companies in prime sponsorship placement with media owners continues today with two separate deals involving ITV Network and Channel 5. The partnership comes at a time when an increasing number of dot.com companies are advertising in traditional media. The ITV Network has just signed a similar deal with Smile, the internet … [Read more…]