In light of the challenges facing retailers now many of their customers are in lockdown, and high streets are closed, Paul Kirkland, Retail and Hospitality Business Development Director, Fujitsu, looks at why an omnichannel presence has become more than just a novelty – but essential to staying buoyant in this new retail landscape.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
Today’s brands are increasingly using more music to help tell their stories to consumers. As a result of this, there is now increasing demand for stock music. Kate Cooper, Music Producer at Shutterstock discusses how contrary to belief, stock allows creatives to be employed in their profession whilst they work on their personal portfolios of … [Read more…]
Tinned pasta has overtaken toilet paper as the most unavailable product across the major UK supermarkets in the last week ending 26th April 2020, with an average of 38.3% of items out of stock across the week, an increase of 5.1% compared to the previous week, according to new research.
Tone of voice is a crucial component of a brand’s identity and new channels of digital communication, such as messaging apps, all need subtly different approaches to make them effective. Julien Rio, Director of Marketing of RingCentral Engage Digital, outlines 5 tips for ensuring consistent messaging across all your digital communications.
As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]
Workers have reported improvements in productivity and mental health over the past several weeks due to the rise in remote working and see light at the end of the tunnel, but engagement and motivation remain low, according to new research.
WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.