Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Whilst helping to provide better quality data and a user-friendly interface, data management processes like PIM can combat common efficiency challenges faced by many businesses. will outline the benefits of adopting a PIM system, and highlights the advantages to both business and customers. James Barlow, Country Manager of UK and Ireland at Akeneo, outlines the benefits of … [Read more…]
Facebook has unveiled a huge investment in Indian telecoms giant Reliance Jio, as the firm looks to expand across the country.
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs. Anzu delivers the an in-game advertising solution that offers a suite of ad verification and ad fraud detection tools covering mobile, PC, … [Read more…]
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.
Netflix has seen subscriber numbers surge this year, as lockdowns around the world led to almost 16 million people creating accounts to the online video streaming service.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.