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Connected packaging: Most consumers would scan a product to learn about a brand

July 30, 2021
Connected packaging: Most consumers would scan a product to learn about a brand
Connected packaging: Most consumers would scan a product to learn about a brand

Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.

Ads, E-commerce and E-retailing

Ozone Project launches ‘Attention Index’ to measure campaigns

July 30, 2021
Ozone Project launches ‘Attention Index’ to measure campaigns
Ozone Project launches ‘Attention Index’ to measure campaigns

Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.

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Anzu and OpenX partner to bring programmatic in-game advertising to brands

July 29, 2021
Anzu and OpenX partner to bring programmatic in-game advertising to brands
Anzu and OpenX partner to bring programmatic in-game advertising to brands

In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.

Ads advertising, gaming

Marketers: Customer experience is in crisis, here’s how to reconnect

July 27, 2021
Marketers: Customer experience is in crisis, here’s how to reconnect
Marketers: Customer experience is in crisis, here’s how to reconnect

Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.

Ads, Content, E-commerce advertising, content, ecommerce

Guest comment: 5 tips to maximise the impact of an advertising strategy

July 27, 2021
Guest comment: 5 tips to maximise the impact of an advertising strategy
Guest comment: 5 tips to maximise the impact of an advertising strategy

James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their activity with a slightly different approach – one which builds on the typical targeting using demographic data.

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Guest comment: How Covid-19 has transformed influencer marketing

July 27, 2021
How Covid-19 has transformed influencer marketing By Dave Murray, Managing Director Europe, LTK
How Covid-19 has transformed influencer marketing By Dave Murray, Managing Director Europe, LTK

Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.

Ads, Content, Social content, social media

Future of work: 5 job roles for 2026

July 27, 2021
Future of work: 5 future job roles for 2026
Future of work: 5 future job roles for 2026

Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years, from augemented reality life designers to ‘business to robot’ marketing.

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Digital agency trends: 71% increased demand for content marketing during Covid-19

July 27, 2021
Digital agency trends: 71% increased demand for content marketing during Covid-19
Digital agency trends: 71% increased demand for content marketing during Covid-19

Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.

Ads, Content

Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year

July 27, 2021
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year

Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.

Ads, Content, Mobile, Search, Video

Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games

July 27, 2021
Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games
Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games

With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.

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