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Mobile app trends for 2015: The year apps go programmatic?

January 26, 2015

App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.

Ads, Mobile advertising, Android, apps, digital marketing, Entertainment

Top tips: Recycling an audience is bad for the environment

January 26, 2015

It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.

Ads advertising, analytics, brands, demographics, digital marketing

Snapchat ads costs $750,000: Are they worth it?

January 23, 2015

Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.

Ads, Mobile, Social advertising, brands, Facebook, Twitter, YouTube

BrightRoll boosts programmatic video analytics for brands

January 23, 2015

BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.

Ads, Video advertising, analytics, brands, comScore, global

Top tips: The art and science of building virally aware websites

January 23, 2015

Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]

Ads content, Facebook, marketing, media, music

What Obama 2012 can teach us about direct marketing (event video)

May 14, 2013

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]

Ads, Content, Regulation, Social, Viral Amazon, brands, CRM, Facebook, global
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