Young people missing out on flourishing tech job opportunities
Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.
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Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
LG partners SpotX to deliver programmatic ads to smart TVs
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
AppsFlyer launches ‘predictive analytics’ tool to help brands navigate Apple’s new privacy rules
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
Top 10 most loved brands: New research shows what it takes to stand out
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
LinkedIn reveals the top 5 fastest growing C-suite roles in the UK
Chief Revenue Officer, Chief Growth Officer and Chief People Officer roles have risen in demand over the past year as companies navigated the global pandemic and managed the impact on business performance.
Publishers shifting priorities: 78% now focus on ad revenue growth
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
Merger and acquisitions report: Shift online sparks rise in ‘ecommerce unicorns’
The digital commerce sector did see a phenomenal $117 billion in disclosed transaction value, though $40 billion of this can be attributed to S&P Global and IHS Markit’s merger in November 2020, according to a new report.
Guest comment: Share of search proves its worth as critical measurement tool
‘Googling’ has become second nature – as such search trend data is often used to represent zeitgeist or the mood of the nation. But it’s too often seen as a short-term performance channel rather than a diagnostic tool. Now, ad industry effectiveness heavyweight Les Binet has unveiled 6 years’ worth of research that shows share … [Read more…]