Global gaming trends: Consumers spent $10bn on mobile games in first half of 2021
Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.
mobile marketing
Mobile payment users worldwide surpass 1 trillion amid pandemic
Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.
Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
Food and grocery delivery apps continue to soar as lockdown eases
Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.
Pub app downloads soar as Brits mark the start of lockdown easing
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Three UK and Samaritans connect 1 million people to emotional support
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
Health and fitness apps: Lockdown sparks sharp rise in usage and spend
Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.
Sonic branding 2021: tech trends to watch
Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.
Top mobile marketing tips: How to drop mobile-first content that pops
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.