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brands

MasterCard develops AI sales assistant

March 3, 2016

MasterCard is developing a virtual sales assistant using AI technology from Rainbird – a startup identified by its Start Path programme.

E-commerce brands, global, technology, UK

Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever

March 2, 2016

With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.

E-commerce, Social brands, Facebook, media

Six different ways: How will brands interpret Facebook Reactions?

March 2, 2016

Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…

Ads, Social brands, Christmas, content, Facebook, media

Snapchat catches Facebook for daily video views

March 2, 2016

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.

Mobile, Social brands, content, Facebook, media, video

The most effective ad campaigns: Australia and India win at engagement

March 2, 2016

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

Ads, Content, Video, Viral adspend, advertising, agencies, Australia, brands

Mother’s Day: 60% of searches via mobiles

March 1, 2016

Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research.

E-commerce, Search brands, retail, Search, UK

Right to reply: Amazon-Morrisons deal shouldn’t be reason to neglect physical stores

March 1, 2016

This week, Amazon struck a major deal with Morrisons. Terry Hunter, UK Managing Director at major ecommerce player Astound Commerce, believes that although it is important to have a strong online presence as a retailer in 2016, the value of the physical store cannot be forgotten.

E-commerce Amazon, brands, ecommerce, newspapers, UK

Facebook ads takeover phone screens with ‘Canvas’

February 26, 2016

Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers?

Ads, Mobile, Social advertising, Android, brands, demographics, Facebook

Top tips: Six common misconceptions about audience data and programmatic

February 26, 2016

In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences.  In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.

Ads, Content, Mobile advertising, brands, content, CRM, email

London Fashion Week: 10 most popular designers on Tumblr

February 25, 2016

Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week.

E-commerce, Social blogging, brands, UK, Yahoo
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