brands Archives

MasterCard develops AI sales assistant

March 3, 2016

MasterCard is developing a virtual sales assistant using AI technology from Rainbird – a startup identified by its Start Path programme.

Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever

March 2, 2016

With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.

Six different ways: How will brands interpret Facebook Reactions?

March 2, 2016

Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…

Snapchat catches Facebook for daily video views

March 2, 2016

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.

The most effective ad campaigns: Australia and India win at engagement

March 2, 2016

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

Mother’s Day: 60% of searches via mobiles

March 1, 2016

Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research.

Right to reply: Amazon-Morrisons deal shouldn’t be reason to neglect physical stores

March 1, 2016

This week, Amazon struck a major deal with Morrisons. Terry Hunter, UK Managing Director at major ecommerce player Astound Commerce, believes that although it is important to have a strong online presence as a retailer in 2016, the value of the physical store cannot be forgotten.