Supermarkets and DIY stores maintained the highest store footfall during lockdown, but the virus pandemic has sped up the switch to digital, with an in-store focus on buying not browsing, according to new research.
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
The global pandemic has accelerated online shopping, meaning this Christmas retailers need to speed up their online efforts ahead of the festive ecommerce frenzy, according to new research.
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
Searches for tech courses and training are up by over 40% on average during lockdown, according to new research.
From a lack of transparency and hidden costs to data silos and confusing supply chains, the adtech ecosystem has become a minefield for marketers. Phil Acton, Country Manager, UK & Benelux, Adform looks at a better way forward to foster trust, transparency, and clarity in campaigns.
There are now 4.57 billion internet users across the world, (59% of 7.776 billion – total population) and 3.96 billion active social media users, according to new research.
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.