Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
Online gambling site Foxy Bingo worked with Idomoo to send individual personalised videos to existing customers thanking them for their loyalty.
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to … [Read more…]