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The year in review: The digital trends that shaped 2020


From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
Top tips: Design essentials for 2021


After a shaky start to the 2020s, planning and preparation are no longer the watchwords for success and winning in the new reality is about agility, adaptability and rapid transformation. That’s according to Phil Gerrard, Associate Director at BCG Platinion, as he shares his design predictions moving into 2021.
Guest comment: Social media marketing trends for the year 2021


This year saw many of us locked down at home for months. From the introduction of Zoom ‘Happy Hours’ to finally setting aside time to further our education and achieving our dreams, 2020 has pushed us to becoming more digitally grounded. Yuval Ben-Itzhak, President, Socialbakers provides a guide on what to expect in 2021, from … [Read more…]
Shopping trends for 2010: Vegan and low-alcohol goods set to dominate shopper baskets led by new and disruptive brands
The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]