Global brand study: Customers want more inspiration from brands
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
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Guest comment: Audio Ads to help brands cut through the noise for Christmas
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
Interview with Philip Rosedale: the physicist who built the Second Life universe
Before Minecraft, World of Warcraft and Fortnite, Second Life was a pioneer in the virtual gaming world. Founder Philip Rosedale, speaks on the newest episode of Web Masters.
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Blood pressure study: Which website issue cause users the most stress?
Slow loading pages cause users the most stress, followed by pop-ups, broken pages and auto-playing music and videos, according to a new blood pressure level study.
Christmas retail trends: Baby boom and break ups bring big opportunities for brands
Brands should be ready to engage with a wave of new parents and singletons this Christmas and beyond, as the consequences of the spring and November lockdowns come to light, according to new research.
Ikea stops publishing catalogue due to online shopping surge
Furniture giant Ikea has said it will scrap its catalogue as more people turn to the internet to shop.
Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.