Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
Big data continues to be the fastest-growing segment of the information management software market.
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail ‘April fooling’ itself, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.
The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service.