It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.
Facebook is planning to offer banking services to its users, The Financial Times has reported this week.
Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach.
Performance marketing agency R.O.EYE is expanding its affiliate management, consultancy and mobile services across Europe, opening two further offices in London and Berlin.
The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges.