In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.
Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale.