Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently.
Advanced Mode is rolling out to “select advertisers,” with a wider release set for later this month, and it will be open to all brands using Ad Manager at no additional cost.
Snapchat said in a blog post today that the new features included in Advanced Mode are:
An Audience Library, enabling advertisers to create lists of their favorite audiences on the messaging app and quickly launch future campaigns using those lists.
The ability to easily create “hundreds of permutations” of custom audiences and ad creative in order to test them and determine which combinations bring the best results.
Spreadsheet templates that enable brands to quickly create new campaigns, ad sets and ads. Advertisers’ own spreadsheets can be imported, as well.
A media library for uploading images, videos and other assets to use in campaigns.
In-table pivoting and customized exports (pictured below), providing more control over the analytics brands receive.
As the title suggests, the tools really are for more advanced advertisers – most smaller operators will be able to stick to the normal self-serve tools within Snap’s Ad Manager, which, in combination with their new Snap Publisher tool, enable the creation of basic Snap campaigns.