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Tech firms enjoy 21% rise on AIM stock exchange this year
The average enterprise value for AIM listed tech stocks has increased 21.3% since the start of the year, according to new research.
Top marketing analytics tips: How to spot a people-based faker
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]