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8 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global

7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global

Smart speakers reaching ‘mass adoption’ in UK (but concerns around privacy grow)

January 6, 2020
Smart speakers reaching 'mass adoption' in UK (but concerns around privacy grow)
Smart speakers reaching 'mass adoption' in UK (but concerns around privacy grow)

Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.

Mobile brands, Christmas, Privacy, retail, technology

Globally 19% of internet users own a wearable device

January 3, 2020
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

IoT, Marketing transformation, Mobile Apple, Asia Pacific, China, Europe, global

Adjust brings mobile analytics service to Mexico

January 2, 2020

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ad tech, Ads, Brazil, Mexico, Mobile advertising, analytics, apps, Asia Pacific, Brazil

In-game advertising extends beyond casual games as developer confidence grows

December 19, 2019
In-game advertising extends beyond casual games as developer confidence grows
In-game advertising extends beyond casual games as developer confidence grows

Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.

Ads, Marketing through gaming, Mobile advertising, analytics, games, video

The year in review: 16 biggest digital trends of 2019

December 16, 2019
The year in review: 16 biggest digital trends of 2019
The year in review: 16 biggest digital trends of 2019

2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral adspend, advertising, agencies, Amazon, Android

Mobiles driving 52% of online fashion sales this Christmas

December 10, 2019
Mobiles driving 52% of online fashion sales this Christmas
Mobiles driving 52% of online fashion sales this Christmas

An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.

Mobile Christmas, content, ecommerce, images, retail

Adform partners Broadsign to boost programmatic ads for clients

December 9, 2019
Adform partners Broadsign to boost programmatic ads for clients
Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

Ads, Content, Mobile advertising, agencies, brands, global, marketing

2020 predictions: Amazon hits its stride as Instagram saves Facebook

December 4, 2019

With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.

Ads, Content, E-commerce, Mobile, Social, Video advertising, Amazon, brands, Facebook, marketing
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