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UK Govt now building second Covid-19 contact tracing app with Apple and Google

May 11, 2020
UK Govt now building second Covid-19 contact tracing app with Apple and Google
UK Govt now building second Covid-19 contact tracing app with Apple and Google

The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.

Mobile app, mobile marketing, Privacy

First look: NHS COVID-19 tracing app put to the test

May 7, 2020
First look: NHS COVID-19 tracing app put to the test
First look: NHS COVID-19 tracing app put to the test

The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into … [Read more…]

Mobile, Regulation mobile internet, Regulation

O2 and Virgin Media merge to create £31bn telecoms giant

May 7, 2020
O2 and Virgin Media merge to create £31bn telecoms giant
O2 and Virgin Media merge to create £31bn telecoms giant

The owners of Virgin Media and O2 have confirmed a £31bn merger to create a new “national champion” to challenge BT and Sky in the UK.

Ads, Mobile mobile marketing

NHS contact tracing app ‘can be a success if linked to testing’ – study

May 1, 2020
NHS contact tracing app ‘can be a success if linked to testing’ - study
NHS contact tracing app ‘can be a success if linked to testing’ - study

It is possible to implement a privacy-respecting contact tracing app that can achieve widespread adoption in the UK, but only if the NHS, rather than the government, run it, researchers at Cass Business School have found.

Mobile demographics, mobile internet

Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges

April 29, 2020
Google sees ad spend decline 2% as Covid-19 bites
Google sees ad spend decline 2% as Covid-19 bites

Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.

Ads, Mobile, Search adspend, advertising, Google, Search, video, YouTube

Ogury launches ‘Video Chooser’ interactive ad format for mobile

April 29, 2020
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.

Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.

Mobile mobile marketing

Facebook takes 10% stake in India’s biggest mobile network Jio

April 24, 2020
Facebook takes 10% stake in India’s biggest mobile network Jio
Facebook takes 10% stake in India’s biggest mobile network Jio

Facebook has unveiled a huge investment in Indian telecoms giant Reliance Jio, as the firm looks to expand across the country.

Mobile Facebook, India, mobile internet

Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

April 22, 2020
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Ads, Content, Mobile, Online advertising, Online video, Social media, Video, Viral adspendtent, advertising, content, digital marketing

UK Govt to launch contact tracing app to fight Coronavirus spread

April 15, 2020
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.

Mobile, Regulation apps, mobile marketing, Regulation

Apple and Google join forces for contact tracing tech

April 15, 2020
Apple and Google join forces for contact tracing tech
Apple and Google join forces for contact tracing tech

Apple and Google have announced they are working together to create contact tracing technology aimed at slowing the spread of coronavirus.

Mobile digital data, mobile marketing
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