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Author: Robin Langford

Top apps in the world: lockdown creates surge in downloads

April 9, 2021

Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.

Mobile

Lack of product info online turns away customers

April 9, 2021
Lack of product info online turns away customers
Lack of product info online turns away customers

4 of 5 consumers would abandon a planned purchase, and almost 6 out of 10 would return a product if they encountered flawed product information, according to new research.

E-commerce ecommerce

Tesco aims to shift mobile network peceptions with new campaign

April 8, 2021
Tesco aims to shift mobile network peceptions with new campaign
Tesco aims to shift mobile network peceptions with new campaign

Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.

Ads

Brits holiday budgets remain intact

April 8, 2021
Brits holiday budgets remain intact
Brits holiday budgets remain intact

Over two-thirds (69%) of The Times, The Sunday Times & The Sun readers’ holiday budgets have not been impacted by the pandemic, according to new research.

Ads Travel

Email trends: Brand recall more important to email opens than the subject line

April 7, 2021
Email trends: Brand recall more important to email opens than the subject line
Email trends: Brand recall more important to email opens than the subject line

Brand recall is more important for email open rates than the subject line’s content – with 68% of consumers saying this is key to whether they open an email, compared to 59%, according to new research.

Ads

LinkedIn offers new features for marketers and creators

April 7, 2021
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.
LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.

LinkedIn has launched new features to help marketers, creators and freelancers promote their brands and businesses.

Social media social media

Three UK and Samaritans connect 1 million people to emotional support

April 7, 2021
Three UK and Samaritans connect 1 million people to emotional support
Three UK and Samaritans connect 1 million people to emotional support

Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.

Mobile mobile marketing

Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake

April 6, 2021
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake

To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.

Ads, Content

End of an era: Yahoo! Answers shuts down after 16 years

April 6, 2021
End of an era: Yahoo! Answers shuts down after 16 years
End of an era: Yahoo! Answers shuts down after 16 years

Yahoo Answers, one of the longest-running question-and-answer sites on the internet, is shutting down after 16 years.

Search Search, Yahoo

Employee buy-in ‘crucial to digital transformation success’

April 6, 2021
Employee buy-in ‘crucial to digital transformation success’
Employee buy-in ‘crucial to digital transformation success’

Many businesses are failing to keep their workforce at the heart of their digital transformations, leading to employee dissatisfaction and hindering the success of digitalisation initiatives, new research has found.

Ads digital skills
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