Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa

A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.