Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
The research, from Fresh Relevance, indicates that the toys and games online retail sector has seen revenues quadruple during lockdown, whilst the gifts sector, tobacco and vaping, food and drink, books and film, and the home and garden categories all experiencing double normal revenue. The findings, taken from a sample of 278 businesses within Fresh … [Read more…]