Sports and social media: Top footballer influencers revealed
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
marketing
Hootsuite integrates with Pinterest
Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
HP debuts augmented reality mobile campaign in UK
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.
Marketo teams with Google Cloud to Drive AI marketing tools for clients
Engagement marketing firm Marketo is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI).
Right to reply: Facebook’s Changes To Messenger Have “Significant Impact” For Brands
Following news this week that Facebook is overhauling Messenger to give a “clean” and “fast” user experience, Fran Langham, Marketing Manager, UK at conversational marketing platform iAdvize, looks at what this move from Facebook means for brands.
Snapchat user growth stalls after redesign backlash
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
Nearly half of UK businesses expect to be fined for GDPR non-compliance
Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.
AI, 5G and voice: technology experts predict the future of mobile (video)
While at this year’s Mobile World Congress, mobile network giffgaff spoke to technology experts from around the world about what they think the future of mobile usage will look like.
Bus shelter gets scented advert for vegan cookbook BOSH!
Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!
GDPR awareness gap drops sharply among marketers as deadline nears
Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.