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marketing

Channel 5 signs 3m Shopsmart sponsorship deal

December 16, 1999 by Kevin

The positioning of dot.com companies in prime sponsorship placement with media owners continues today with two separate deals involving ITV Network and Channel 5. The partnership comes at a time when an increasing number of dot.com companies are advertising in traditional media. The ITV Network has just signed a similar deal with Smile, the internet … [Read more…]

News advertising, BBC, brands, FMCG, marketing

Virtual Internet introduce .it domain names

December 14, 1999 by Kevin

Virtual Internet claim to have liased with its Milan office and “taken advantage of regulatory changes at the Italian registry”. For Virtual Internet this move is set to prove very popular, Steve Miller head of marketing said, “We have already been approached by a number of IT companies who see .it as an ideal alternative … [Read more…]

News marketing

The beeb goes shopping

December 12, 1999 by Kevin

A spokesman described the move as a ‘natural evolution’ that will help differientiate the service from BBC Online. The idea is to encourage consumers onto the web and offer a safe environment in which to shop. This may benefit concerned shoppers, who may be too nervous to purchase with a relatively unknown etailer but would … [Read more…]

News BBC, content, ecommerce, email, marketing
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