Engagement marketing firm Marketo is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI).
Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences.
“Marketo is on a mission to build the world’s broadest and most powerful marketing engagement platform. With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand,” said Steve Lucas, chief executive officer, Marketo. “Together we are envisioning solutions that will quickly put greater insights in the hands of the marketer, saving them time and energy.”
“We are thrilled to have Marketo on Google’s Cloud Platform and look forward to better serving both them and their customers with secure real-time engagement as only Google Cloud can do,” said Diane Greene, chief executive officer, Google Cloud. “Moreover, we are also working with Marketo to bring our machine learning capabilities into the Marketo platform. We anticipate this being a significant and highly valued part of the next stage of their product offering.”
Marketo has also launched new product innovations that empower marketers to engage with their customers in the moment with personalized, more meaningful interactions, while gaining insight into campaign success instantly and effortlessly. The company made the announcements from its annual Marketing Nation Summit conference in San Francisco.
“We work tirelessly with the Marketing Nation to understand the challenges that today’s marketers face; it’s our mission to arm them with the best solutions so they can focus on what matters — engaging customers, optimizing campaigns and driving revenue,” said Arun Anantharaman, chief product officer, Marketo. “These new capabilities are integrated into the Marketo Engagement PlatformM to tap into marketers’ talents so that they can plan, engage, and measure more effectively.”
To learn more about the features of these new product releases, click here.