Following news this week that Facebook is overhauling Messenger to give a “clean” and “fast” user experience, Fran Langham, Marketing Manager, UK at conversational marketing platform iAdvize, looks at what this move from Facebook means for brands.
Facebook’s proposed changes to Messenger will have a significant impact not just on its users, but also on brands.
By ditching its tabs dedicated to video games and photos, it is instead refocusing Messenger to become the ultimate communication tool first and foremost. This is great news for brands and marketers, as it puts them back in the driving seat of talking with their customers, which is vitally important following Facebook’s algorithm change.
This move by Facebook is also a recognition of how important conversations now are for brands, and why they are at the heart of the online customer experience journey now. Forrester has already termed this evolution of marketing as ‘The End of Advertising, The Beginning of Relationships..
Also, chatbots will continue to be a crucial part of this streamlined strategy from Messenger, especially as there are now over 200,000 on the platform. The new translation feature will only add to their value as a key engagement channel with a wider number of audiences too.
By Fran Langham
Marketing Manager UK