With both digital transformation and data intelligence central to creating a customer-obsessed model, Daniel Telling, Managing Partner, Bench, looks at why marketers should start with the customer experience, not with technology.
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.
While there remains a fixation with how much is spent over the Black Friday weekend, the real, sometimes forgotten, work should also focus on what is actually going to happen next. John Fleming, marketing director EMEA and Asia Pacific Webtrends looks at Black Friday and Cyber Monday as an opportunity to gain new customers for … [Read more…]
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.
Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.
Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors.
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice looks at how negative reviews could actually help build consumer trust.
Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.