Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.
The United Kingdom and the USA are to implemnent “war games” style cyber attacks on each other as part of a new joint defence against cyber criminals.
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015 and beyond.
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world.
After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review … [Read more…]
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.