After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review of the year, we look at the 10 biggest headlines that shaped online marketing regulation in 2014.
Key trends to compare your 2015 plans against:
• The price of privacy as tracking goes beyond the cookie: Europeans value their own data at £140, but brand trust can lower the cost. Techniques like ‘canvas fingerprinting’ arise as cookie tracking becomes less effective and heavily regulated
• Right to be forgotten… or the right for others to remember? Google felt the squeeze from a controversial EU law, sparking debate about search’s role in sensitive historical information
• Hackers and the value of trust: High profile hacks, saucy celebrity selfies and the rise of Ello and Firechat show demand for privacy and digital freedom is strong in a post PRISM world.
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
The Hungarian government has decided to axe a planned tax on internet data traffic after mass protests against the plan.
View this video from Euronews covering the proposed tax below:
Hungarian internet tax proposal angers net… by euronews-en
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country.
Watch this unedited video showing a protester using Firechat here:
A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority to higher paying customers.
Following this week’s nude celebrity photo scandal, Apple has claimed that its iCloud storage system was not breached in the attack- instead hackers were able to guess their passwords by observing their behaviour online and in TV interviews.
Watch this video from the Daily Telegraph explaining how to stay safe with cloud storage:
In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails.
Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking.
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.
Watch this video from the Guardian explaining how Bitcoin works below:
As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.
Watch this video from Bloomberg discussing the link removal row:
In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.
Watch this video from Bloomberg explaining how the bug works- and what can be down to prevent it:
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.