David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]
Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen.
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe.
With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious.
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.
Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research.
With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch is high, but there is confusion over what a smartwatch can do. Expectations … [Read more…]
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.