Android gains 44% of mobile impression share- report
Android campaigns bought through Madison, Adfonic’s Demand-side Platform (DSP) were significantly more popular among advertisers than in Q3.
brands
How many of Facebook’s ‘likes’ are still fake? (video)
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.
The 3 biggest risks from new domain endings
Online domain registrar NetNames has issued a strong warning for online businesses to be wary of cybersquatters and fraudsters as the first wave of new domain endings are made available to the general public for purchasing.
Top tips: Securing customer loyalty in 2014
Are loyalty cards fit for purpose? CloudSense’s Josh Morse looks at why brands need to be doing much more to take loyalty to the next level in 2014.
Three quarters of consumers now expect to provide real-time feedback on their experiences
Three quarters (75%) of consumers now expect to be able to feedback on their experiences in the moment, according to new research.
Lovers leave Valentine’s Day shopping until last minute
Valentine’s Day shoppers in the UK buy their presents a week before the most romantic day of the year, according to new research.
How is mobile used by the travel sector? (Infographic)
Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
Big brands at risk of cyber squatting as new domain names go live
Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live.
KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.
SLI Systems moves retailers off Google Commerce search
Last year, Google announced the end of the Google Commerce Search the spring of 2014. As the search platform, relied on by many retailers, approaches its deadline, SLI has launched a new service to help them migrate to its search and navigation service.