Mobile searches on Black Friday ‘to increase ten-fold’
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.
brands
Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Location influences whether consumers engage with digital advertising
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
L’Oreal creates in-house ‘content factory’ for brands
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.
Right to reply: Retailers can’t buckle under the Black Friday rush
With the British Retail Consortium predicting that this month’s Black Friday will be a third bigger than last year, Paul Heywood, Managing Director and VP of EMEA, Dyn looks at what this means in terms of retail opportunity, customer experience and IT strategy.
Dulux recruits lifestyle bloggers for visualiser campaign
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.
Top tips: Retailers must have an omni-channel strategy for Black Friday
With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]
Brits ‘enjoy being centre of attention twice as much as Americans’
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research.
Most marketing execs ‘don’t have an omnichannel strategy’
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.