2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.
With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]
Black Friday will see the UK hit its first £1bn online shopping day, according to a new report.