Amazon is reportedly planning to open its first high street store in the US, as the online retailer looks to push its more expensive items, such as its new Kindle Fire tablet.
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Kelkoo has revamped its shopping and travel comparison site with a raft of new partners as it looks to become ‘the best shopping and travel comparison site in Europe’.
Ethnographer Siamack Salari, has launched EthOS (Ethnographic Observation System), a mobile app that lets brand owners view how their products and services fit into the lives of consumers via video, pictures, text and audio captured using their smartphones.
As we return the 2011 census forms even the most bizarre responses will help provide greater insight in to customer behaviours says Callcredit Information Group, the consumer insight specialist.
Code Computerlove shares its thoughts on making websites mobile – basic considerations and why the time mobile for a mobile strategy has never been so important.