Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.
Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.
January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017.
From marketing to machines to ‘humanising’ technology, John Watton, EMEA Marketing Director, Adobe offers six predictions on the focus for marketers in 2017.
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so – as long as they can block brands they are not interested in according to a survey.
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.