AOL debuts self-serve TV ad-buying tool
AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.
AOL
5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Bing gains on Google with 20% UK market share
The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data.
10 trailblazing female tech founders
Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector.
Huffington Post founder steps down to begin health start-up
Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only publishing, in 2005.
Yahoo sells to Verizon in $5billion deal
Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Once one of the most dominant dotcom businesses, like AOL it never really recovered from the dot-com crash, and has struggled to find … [Read more…]
Yahoo fails to find buyer as losses widen
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.
The rise of the ‘Smart-up’: UK leading rise of AI firms
With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look.
Google picks Shutterstock for Google Advertising Products images
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products.
French ad tech firm ADventori expands to London
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.