The Competition and Markets Authority (CMA) has said there is a “strong argument” for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
Having led Inskin Media since its launch, a decade ago, Hugo Drayton will step down as CEO at the brand advertising business at the end of 2019.
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.