Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.
advertising
Philippines digital marketing industry worth $179m by 2016
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.
Lush mocks Amazon with cosmetics range named after boss
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items.
Google launches custom brand exchanges
Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and … [Read more…]
Android gains 44% of mobile impression share- report
Android campaigns bought through Madison, Adfonic’s Demand-side Platform (DSP) were significantly more popular among advertisers than in Q3.
How many of Facebook’s ‘likes’ are still fake? (video)
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.
KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.
Right to reply: Twitter’s huge losses do not mean its business model is broken
Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value Associate Professor of Strategic Management Sotirios Paroutis at Associate Professor of Strategic Management at Warwick Business School believes the US tech company could still have a bright long-term future.
New director of communications at RadiumOne
Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.
Twitter hit by $645m loss during 2013
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users.