Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with the likes of Facebook and Twitter as a viable ad option … [Read more…]
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report.
Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers.
Android captured the majority (63%) of global mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks.
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.
Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from ‘let’s play’ videos featuring its games.
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.